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Product Manager, China

Shanghai, 31, CN

Job ID: 6261 

Location: CN-Shanghai Xuhui 

Department:  Marketing 



Position Overview:      

The key responsibility of the Product Manager, in close collaboration with the Product Management team in Redmond, is to support developing and execute strategic plans to achieve the global company mission. Competencies include expertise in engineering, market understanding, product planning, forecasting and marketing at all stages of the product lifecycle with the objective of maximizing sales revenue, market share, and profit margins.


Main Tasks / Responsibilities:

  • Participate in the development of and drive the execution of product development strategic plans through extensive knowledge and research of customer needs, market trends, customer/market segmentation, distribution channel characteristics, target market size, external environmental trends, and financial analysis.
  • Identify opportunities for differentiation of our products, services, and solutions that result in industry leading new products and offerings.
  • Provide excellent (internal) customer support on product specific issues and new opportunities
  • Manage programs for new products through the entire product life cycles
  • Identify and evaluate new products and offerings and commercial strategy for the China market according to the established NPDD process.
  • Provide vision for the overall marketing campaign to support the business plan and strategy, work with the Marketing Solutions team to execute approved campaigns.
  • Assist with developing marketing campaigns and sales programs that improve brand image and drive volume
  • Support Genie SO&P process and capital investment planning.
  • Drive product specific market research to support product development team.
  • Maintain current knowledge of competitive products, projects and strategies.
  • Make recommendations for innovative solutions to improve our short-term and long-term competitive position.
  • Ability to prioritize projects, taking into account customer impact versus available resources.
  • Perform other duties as assigned that support the overall objective of the position.


Education / qualifications:

  • Technical / Engineering Degree or similar experience
  • Master’s Degree in Business or Engineering highly desirable
  • Knowledge of business financials
  • English and Mandarain proficiency, additional languages are beneficial



  • The ideal candidate will have significant experience in a similar role, having worked with sales.
  • Requires advanced knowledge of the principles and practices involved in new business development, product marketing, and sales.
  • Requires excellent interpersonal and communication skills to build relationships, prepare and deliver formal presentations
  • Has an expert understanding of the manufacturing, engineering and product support process.
  • Experience with TBS, training, planning, and financial analysis is a plus.
  • Well-developed problem solving skills
  • Requires strong time management and project management skills
  • Analyse and guide sound business decisions based on research data and other input.
  • Must be comfortable demonstrating the complete line of Genie products working at full-extension heights.
  • Proficient in Word, Excel, Outlook, etc.
  • Ability to work effectively in a multi-dimensional matrixed organization effectively.
  • Requires the ability to travel up to 40% of normal work hours



Location: CN-Shanghai Xuhui 

Department: Marketing 

Job ID: 6261 


Terex Overview:

Terex Corporation is a $4.5 billion, publicly traded global manufacturer of lifting and material processing products and services. The company is passionate about producing equipment that improves the lives of people around the world. Terex operations are global, yet each office or factory is a close-knit community. Terex provides team members with a rewarding career and the opportunity to make an impact. The company values diversity and inclusion, safety, integrity, respect, servant leadership, courage and citizenship. It encourages continuous improvement and offers free courses available through Terex University. Women@Terex provides a supportive network for Terex women in their jobs and careers. It’s an exciting time to be part of the expanding manufacturing sector. Terex is a place where you can work and grow. Come talk to us!


Additional Information:

It is the policy of the company to attract and retain the best qualified employees. We are committed to providing employment opportunities to the most qualified internal or external candidate based on work-related factors and without regard to non work-related factors including race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status as a special disabled veteran, Vietnam Era Veteran, or other qualifying veteran.


The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.


Terex Corporation is an Equal Opportunity Employer and Affirmative Action Employer M/F/D/V.