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Marketing Manager - Global Content Marketing, PR, & Social Media

Redmond, WA, US

Position Overview:

 

Genie – A Terex Brand is looking for a motivated Marketing and Communications professional to lead our global content development, content marketing and social media efforts. This role will manage all aspects of content creation, content marketing and social media strategy, work with vendors and agencies to support public relations, editorial placement and social media strategy.

 

This role will report to the Sr. Manager – Global Marketing Operations and work closely with Sr. Marketing Manager – Brand Strategy, digital marketing team, product management team and regional marketing leaders to develop outcome based content, align with brand and digital marketing strategies to deliver a message of value to customers.

 

 

Responsibilities:

 

Content & Content Marketing

  • Own full scope content marketing strategy, content development, demand generation and execution
  • Support internal teams in developing content, copywriting and aligning with brand strategy and messaging
  • Have a strong understanding of how online content, websites, and social media tie into a broader content strategy to drive engagement
  • Other support responsibilities as needed

Social Media

  • Have a strong understanding of social media marketing, strategy and social advertising
  • Manage social monitoring platforms and social analytics to keep in tune with customer and industry trends
  • Support and response to customer inquiries via social 

PR & Communications

  • Coordinate PR and editorial efforts with agencies, vendors and internal stakeholders
  • Support Terex Corporate communications needs and collaborate with Internal Communications Manager 
  • Work with industry publications to support brand and communications strategies
  • Support global team in PR and editorial strategies

                       

Basic Qualifications:

  • Bachelor’s Degree
  • 3-5 years of marketing experience

 

Preferred Qualifications:

  • Degree in Marketing, Business or Communications
  • Marketing experience in content marketing, social, PR and digital marketing
  • Strong writing ability and proven track record of generating written content
  • Strong ability to communicate professionally at all levels of an organization
  • Exceptional organizational skills
  • Ability to interact successfully across different cultures and on different business maturity levels
  • Experience in manufacturing, construction or equipment marketing
  • MBA

 

Travel:

  • Must be willing and able to travel (approximately 25%)

 

Location: US-WA Redmond-B33 (HUB) HR 

Department: Marketing 

Job ID: 8584 

 

Terex Overview:

Terex Corporation is a $4.5 billion, publicly traded global manufacturer of lifting and material processing products and services. The company is passionate about producing equipment that improves the lives of people around the world. Terex operations are global, yet each office or factory is a close-knit community. Terex provides team members with a rewarding career and the opportunity to make an impact. The company values diversity and inclusion, safety, integrity, respect, servant leadership, courage and citizenship. It encourages continuous improvement and offers free courses available through Terex University. Women@Terex provides a supportive network for Terex women in their jobs and careers. It’s an exciting time to be part of the expanding manufacturing sector. Terex is a place where you can work and grow. Come talk to us!

 

Additional Information:

It is the policy of the company to attract and retain the best qualified employees. We are committed to providing employment opportunities to the most qualified internal or external candidate based on work-related factors and without regard to non work-related factors including race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status as a special disabled veteran, Vietnam Era Veteran, or other qualifying veteran.

 

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.

 

Terex Corporation is an Equal Opportunity Employer and Affirmative Action Employer M/F/D/V.

 

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