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Marketing Manager

Newton, NH, US

Ensure the strategy and plans are comprehensive and include an internal and external communication plan, a comprehensive budget,  a press and industry media plan, including press releases, job stories and editorials, advertising campaigns, digital campaigns and flash news, launch plans, voice of the customer plans

 

Duties and Responsibilities:

Marketing Execution

  • Coordinate, develop and implement launch plans for each new product launch as required.
  • Establish a comprehensive process to monitor marketing spend for each activity, consolidating and sharing costs as appropriate, and immediately raising concerns where spend is set to exceed planned amounts.
  • Work with the centralized marketing group to decide how marketing activities will be executed, including the selection, management and evaluation of external vendors and their product such as advertising agencies and freelancers
  • Collaborate to gather voice of the Customer in order to define product Content
  • Collaborate to develop regular market analysis of key regions
  • Work with the brand leaders on campaigns, press releases, customer, and dealer events in accordance with the plan
  • Gather voice of the Customer in order to define product content

Digital

  • Continuously evaluate new technologies in the marketing function. Develop a comprehensive global digital customer experience strategy and manage its execution in alignment with the overall brand and business strategy. This includes Web / social media / display advertising campaigns / Marketing app and portal development as appropriate. Work with the centralized marketing team to capitalize on what is readily available and propose future support as appropriate. 

Analysis & Customer Satisfaction

  • Identify trends and insights, and optimize spend and performance based on the insights
  • Conduct diligent and insightful market research and analysis, evaluating brand position and strength versus the competition, and use this to drive recommendations on product, advertising, and future Brand Strategy. Establish a useful regular review process, utilizing the support of central marketing services to support as required. 
  • Other duties as assigned

 

Qualifications

 

  • Bachelor’s Degree in Marketing or Business
  • Minimum 3 years marketing experience in marketing and sales support with digital experience
  • SEO,
  • web design, required
  • digital content creation required
  •  Adobe suite, required
  • Video editing, required
  • Microsoft Suite required
  • Demonstrated ability to manage multiple projects under tight deadlines and organize/complete multiple projects efficiently with strong attention to detail
  • Experienced in using various methods of marketing techniques and networks

 

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

 


Nearest Major Market: Newton
Nearest Secondary Market: Boston