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Genie Territory/Regional Sales Manager - North Central


Establishes and maintains customer base for full line of Terex and Genie products. Creates and implements plans to increase sales in assigned territory. Builds customer base by identifying the best companies in the area to rent, sell and service Terex and Genie products.


Essential Functions

  • Establishes and maintains distribution for full line of Terex and Genie Aerial Work Platform products.
  • Develops plans to ensure continued sales growth in assigned area or territory.
  • Establishes sales forecasts and secures sales orders according to goals.
  • Conducts research of local market and business activity. Identifies potential new customers.
  • Ensures that customers understand the Genie value proposition. Educates customers on products, service, warranties, and technical support. 
  • Provides accurate information to customers regarding product specifications, price, availability terms and conditions..
  • Coordinates sales efforts with other departments, such as engineering and finance, to meet the customers’ needs.
  • Manages territory based on plan for the year. Visits customers on a regular basis as determined by the plan.
  • Works with accounts of local, regional and national scope.
  • Has the ability to work and manage head offices of regional companies and regional offices of national rental companies.
  • Manages discount levels and strives to improve company margins.
  • Controls expenses per agreed-upon budget.
  • Works with advanced deal structures including items such as product releases, payment terms, and freight allowances.
  • Manages multi-unit rollouts of  regional accounts.
  • Responsible for multi-month equipment roll-out contracts.
  •  Assists customers with business planning and development of sales forecasts for Terex and Genie products.
  • Elicits feedback from customers on existing products and service, as well as changes, enhancements, and new products that customers would like.  Conveys information to Genie Team Members as appropriate.
  • Presides at trade shows, coordinating business development and educational activities with assigned customers and contacts.
  • Acts as a significant resource for product and safety training.
  • Has a moderate knowledge of lean manufacturing principles and incorporates the principles in dealings with customers and fellow Team Members.
  • Meets or exceeds the training requirements for self development during the year.
  • Performs other duties as assigned that support the overall objective of the position.


Basic Qualifications:

  • High School Diploma or GED
  •  4+ years of experience in commercial or industrial sales OR bachelor's degree


Preferred Qualifications:

  • Bachelor's degree 
  • Currently in MN, NE, ND, SD, WY
  • 6-10 years relevant sales experience
  • Experience with aerial products or equipment rental industry
  • Experience in SalesForce
  • Advanced knowledge of the principles and practices involved in new business development, product marketing, and sales
  • Excellent interpersonal and communication skills to build relationships, prepare and deliver formal presentations, and to negotiate sales contracts
  • Advanced written communication skills to prepare proposals and business correspondence
  • Strong negotiation skills, particularly in the areas of negotiating rebates, terms and freight allowance.
  • Strong knowledge of equipment financing programs.
  • Advanced understanding of the manufacturing, engineering and product support process
  • Well-developed problem solving skills
  • Proficient in Word, Excel, Outlook, etc.
  • Strong time management skills
  • In-depth knowledge of Genie and Terex products
  • Ability to demonstrates proper techniques of prospecting, telemarketing, wholesale and rental closing techniques, and quotation and specification writing
  • Ability to initiate sales contacts and complete sales contracts.  Requires the ability to design, develop, and deliver sales communication in writing and in person.  Requires the ability to conduct price, product, and delivery negotiations.




  • Ability to travel up to 70% of normal work hours. Occasional extended overnight trips will be required.  Must be comfortable demonstrating the complete line of Genie and Terex products working at full-extension heights.

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

Location: Remote-based out of Minnesota, North Dakota, South Dakota, Wyoming and Nebraska

Department: Sales 

Job ID: 35022 


Terex Overview:

At Terex, we fully embrace the increasingly diverse world around us and strive to create an empowering and welcoming workplace culture. We are a $4.0 billion publicly traded global manufacturer of materials processing and aerial work platform products and services. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.   

While our operations are global, each office or factory is a close-knit community.  We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement.  It's an exciting time to be part of the expanding manufacturing sector - come join us!


Additional Information:

We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions, ensuring equity within our workplaceAs an Equal Opportunity Employer, employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting the Recruiting department (person or department) at  


The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.


Terex Corporation is an Equal Opportunity Employer and Affirmative Action Employer M/F/D/V.