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Sales Director

Grantham, ABE, GB

Due to internal promotion Genie UK Ltd are actively recruiting a UK based Sales Director to cover UK/Ireland/Nordics. Location flexible.  


About the Role:

You will develop new sales leads and service existing customers with the support of a team of Sales Managers. You will have responsibility for all commercial activities in the region and use Sales Force to monitor sales activities, budgets, pipeline health and coverage. 


Main Responsibilities:

  • Develop new sales leads and service existing customers within assigned territory and region.
  • Lead, develop and manage a team of Territory Sales Managers.
  • Manage discount levels to improve company margin.
  • Establish sales forecasts and secure sales orders according to goals.
  • Control expenses per agreed-upon budget
  • Ongoing research of local market and business activity and identify opportunities.
  • Educate customers on products, services, warranties and technical support. Ensure customers have access to engineers, field service and other team members as necessary.
  • Demonstrate and teach appropriate Value selling skills, closing techniques, quotation and specification writing across both Retail & Rental Segments.
  • Provide Market input on Products and Services back through the organisation to support development of future offerings to maximise Customer value.
  • To identify problems and lead resolution of significant business issues.
  • Monitor competitor activities as well as collect and feed back market information and report sales progress regularly.
  • Develop & Support Dealer Network in the region to provide superior customer experience.
  • Drive customer satisfaction by monitoring Genie performance and by focusing internal resource on customer expectations.





  • 3+ years of distribution sales knowledge and experience (rental channels and dealerships)
  • Professional level knowledge of the principles and practices involved in new business development, product marketing and sales.
  • Excellent written and verbal communications skills with experience of delivering formal presentations to customers
  • Fluency in English language
  • Knowledge of the Genie product line, engineering, manufacturing and product support process.
  • Excellent problem solving skills to develop sales strategies.
  • Strong analytical skills
  • Thorough knowledge of Microsoft Office Suite (Excel, Word, Powerpoint.
  • Ability to work independently while coordinating activities with a variety of large teams.
  • Time and Territory Management practices must be exceptional.
  • Extensive travel (including overseas may be) required.


The ideal candidate will have experience in commercial or industrial outside sales, (construction industry experience a plus).


Location is flexible however, candidates should be able to travel to relevant regions.


Reward and Recognition:

Terex provides team members with a rewarding career and the opportunity to make an impact.  On top of competitive pay and an attractive holiday entitlement, Terex offers a complete benefits package for you and your family. Our offering includes healthcare, Life Assurance, Pension Scheme, and Employee Stock Purchase Plan.


The company values diversity and inclusion, safety, integrity, respect, servant leadership, courage and citizenship.  It encourages continuous improvement and offers free courses available through Terex University.  Women@Terex provides a supportive network for Terex women in their jobs and careers.  It’s an exciting time to be part of the expanding manufacturing sector.  Terex is a place where you can work and grow.  Come talk to us!